Respond Faster to General Contracting Leads, Bids, and Client Communication.
Capture project leads from architects, homeowners, and developers automatically. Track bids, coordinate subs, manage draw schedules, communicate with clients, send invoices, request reviews, run campaigns, and see your entire contracting business from one dashboard.
What General Contracting Companies Struggle With
These problems cost you real money every single week. Most general contracting owners just accept them as part of the business.
Sub Coordination Across 10+ Trades Is Overwhelming
Managing framing, plumbing, electrical, HVAC, drywall, and finishes subs across multiple active projects requires constant communication. Without one system to track who is scheduled where and when, conflicts and delays pile up.
Draw and Payment Tracking Gets Complicated
New construction and large renovation projects have draw schedules tied to milestones. Without a system tracking which draws have been requested, approved, and paid, cash flow gaps appear and sub payments get delayed.
Client Communication During the Build Is Non-Negotiable
Homeowners want to know what happened today, what happens tomorrow, and when everything will be done. Without proactive milestone updates, they call 3 times a day and your project manager burns hours on status calls.
Bid Requests Come From Every Channel
Architects, homeowners, developers, and real estate agents all send bid requests through different channels. Keeping track of each one in email, text, and voicemail is a logistical nightmare. Details slip and bids go unsubmitted.
You Are On the Jobsite Solving Problems All Day
As the GC, you are solving problems on the current build. Your phone rings 30 times a day but you can only answer between fires. Every unanswered call is a potential new project walking to a competitor.
What ServicePulse AI Does for General Contracting Companies
One command center for leads, operations, marketing, AI, invoices, reviews, and reporting. Everything your general contracting business needs to grow.
Lead Capture
- Missed-call text-back can respond quickly to general contracting customers through configured workflows.
- Web forms, connected lead sources, and referrals flow into one inbox where configured.
- AI-assisted workflows can collect job details and support booking where enabled.
Operations
- Dispatch board shows jobs, crew, and status where operations modules are enabled (Scale+).
- Automated reminders can help reduce no-shows where configured.
- Invoices, estimates, and payments tracked where modules are enabled.
Growth/Marketing
- Review request workflows can trigger after completed general contracting jobs where enabled.
- Reactivation campaigns available in Command Center or through scoped Stoke Media services.
- Seasonal campaigns, referral programs, and email workflows available by plan or scope.
Visibility
- Dashboard with KPIs based on connected data: leads, jobs, revenue, reviews.
- See which lead sources produce general contracting opportunities where tracking is configured.
- Reporting available by plan. Executive dashboards in Command Center+.
AI
- AI-assisted workflows can support calls, texts, and lead response where enabled by plan.
- Configurable for general contracting terminology and common customer questions.
- Escalates emergencies to your team based on configured rules.
A Day in the Life with ServicePulse
Here is exactly what happens when a general contracting lead comes in.
Homeowner wants to build an addition
They need a 600 sq ft master suite addition. They found you through a referral and call while you are reviewing plans at another jobsite.
AI captures project scope
The system asks about the type of addition, approximate size, timeline expectations, and whether they have architectural plans yet.
Initial consultation scheduled
An in-home consultation is booked where you can see the home, discuss feasibility, and talk about the design-build process.
Proposal and follow-up sequence
After developing a proposal, the system follows up with pricing details, timeline estimates, financing options, and answers to common questions.
Project management communications
Once the contract is signed, the system sends weekly progress updates, milestone notifications, and schedules client walkthroughs at key stages.
General Contracting KPIs at a Glance
Sample metrics showing the kind of data your dashboard would display once connected.
Demo data shown. Your dashboard reflects your actual business numbers.
How Stoke Media Helps General Contracting Companies Get Found
ServicePulse does not just catch leads. Stoke Media, our in-house agency, helps you generate them.
Home addition campaigns targeting families in established neighborhoods who need more space but do not want to move.
ADU and guest house campaigns as accessory dwelling unit demand grows for rental income and multigenerational living.
Commercial tenant improvement campaigns targeting business owners and property managers planning build-outs.
Design-build education campaigns: "One company, one contract, one point of contact. See why design-build simplifies the process."
Referral campaigns to architects, real estate agents, and past clients: "Know someone planning to build? We would love to take care of them."
Reactivation sequences for homeowners who received a project proposal but never signed, recovering high-value leads before they call another GC.
What Your Customers Experience
A real example of how our AI handles a general contracting inquiry.
Fast response workflows · After-hours coverage where enabled · Human escalation when needed
Mobile App for Your Crew. Portal for Your Customers.
Your techs see their schedule and update jobs from the truck. Your customers see their appointments, invoices, and job history online.
Mobile App
- View and update job status from the field.
- See today's schedule, customer info, and job notes on your phone.
- Upload photos from the job site. They attach to the customer record automatically.
- Techs get push notifications when new jobs are dispatched.
- Clock in, clock out, and log hours from the app.
Customer Portal
- Customers log in to see appointment details, tech name, and arrival window.
- View and approve estimates online. No printing, no scanning, no faxing.
- Pay invoices from the portal with a credit card or ACH.
- See job history, uploaded photos, and warranty info in one place.
- Request service or schedule follow-up work directly from the portal.
General Contracting FAQ
Common questions from general contracting company owners.
Every bid request is logged with project details, client contact, timeline, and current status. The system can send automated follow-ups after you submit a bid and tracks your win rate by project type. You can see all pending bids at a glance in your dashboard.
Yes. The system can send weekly progress updates, milestone notifications, and schedule changes based on your project timeline. This proactive communication can reduce the "what is happening with my project" phone calls and keep clients informed throughout the build.
Each project can track draw milestones with amounts, approval status, and payment dates. The system provides visibility into which draws have been requested, approved, and paid so you can manage cash flow and sub payments effectively.
Yes. You can send progress invoices and final invoices directly from the platform. Customers can pay online through the customer portal with a credit card or ACH, depending on your setup.
Yes. The dashboard shows project leads, active bids, active projects, subs scheduled, draws pending, client updates sent, open invoices, and reviews requested.
We also serve:
HVAC · Plumbing · Roofing · Electrical · Concrete · Foundation Repair · Painting · Excavation · Landscaping · Pest Control · Pool Service · Garage Doors · Fencing · Flooring · Septic · Irrigation · Tree Service · Gutters · Siding · Insulation · Solar · Fire Protection · Glass · Welding · Drywall · Tile · Masonry · Decks · Remodeling · General Contracting
Stop Losing General Contracting Jobs to Missed Calls, Weak Follow-Up, and Scattered Tools
Every slow response, forgotten estimate, and disconnected handyman lead can create an opening for a competitor. Start by finding where your handyman business may be leaking revenue.