Full-Service Marketing
for Trade Businesses.
Stoke Media is the marketing and media company inside ServicePulse AI. Websites. SEO. Google Ads. Meta Ads. Landing pages. Review systems. Reactivation campaigns. Content. Tracking. Everything connects back to the platform where leads, jobs, and revenue are tracked.
The Problem
Most contractors are paying for marketing they cannot actually see.
You are spending money every month and getting reports full of numbers that do not connect to real jobs, real revenue, or real growth. Sound familiar?
You are paying for "impressions" but have no idea if they turned into calls.
Your website was built three years ago and has not been touched since.
Your Google Business Profile is half-filled out or has wrong hours.
You got talked into a 12-month contract with no clear deliverables.
You have no idea which ad brought in which job.
Your reviews are stale and you do not have a system to get new ones.
Past customers forget you exist because nobody follows up.
You are paying an agency and still doing half the work yourself.
Your "marketing dashboard" is a PDF you get emailed once a month.
What Stoke Media Is
Full-service marketing and media
built into ServicePulse AI.
Stoke Media is what handles the marketing side of ServicePulse AI. Your website, your ads, your SEO, your reviews, and your reactivation campaigns can connect into the same platform where you manage your leads, dispatch your techs, and track your revenue.
One platform. One login. One dashboard designed to show you the full picture from the ad click to the five-star review.
The Growth System
Seven pillars. One connected system.
Each pillar works on its own, but they are designed to work together. When your website, ads, SEO, and reviews all feed into the same dashboard, you can see what is actually driving revenue.
Website Engine
Conversion-focused sites built for your trade
SEO / Local Visibility
Designed to help you show up when homeowners search your services
Paid Ads
Google and Facebook ads designed to be tracked to booked jobs
Landing Pages
Campaign-specific pages built to improve conversions
Reviews / Reputation
Automated review requests and monitoring
Reactivation / Retention
Designed to bring back past customers who went quiet
Tracking / Attribution
Helps connect campaigns to opportunities where tracking supports it
Your website should be a lead machine, not a digital brochure.
We design and build websites specifically for trade businesses. Not templates. Not drag-and-drop builders. Real sites engineered to convert visitors into booked jobs. Full website builds are available as a Platform Expansion.
- Custom design built specifically for your trade, not a recycled template
- Mobile-first responsive layout because most homeowners search on their phone
- SEO structure planned from the start so pages are positioned to rank
- Click-to-call and contact forms on every page to support conversion
- Performance-focused builds designed for fast load times
- Service area pages that target the cities and neighborhoods you actually work in
- Before and after galleries that build trust with new visitors
- Online booking or request-flow integration where enabled by plan and configuration
Typical site structure for a trade business
Designed to help you show up when homeowners search for your trade in your area.
Basic visibility diagnostics and recommendations may be included by plan. Google Business Profile optimization, on-page SEO implementation, content creation, citation building, and ongoing local SEO work are scoped Stoke Media services. SEO results compound over time and vary by market. No ranking, traffic, lead, or revenue outcome is guaranteed.
- Google Business Profile optimization and monthly management when scoped
- Local keyword research for your city, trade, and service area
- On-page SEO implementation across your site when scoped
- Schema markup so Google understands what you do and where you do it
- Monthly rank tracking so you can see your position over time
- Citation building across directories that matter for your trade
- Content recommendations based on what homeowners are actually searching for
Ads should be tracked to booked jobs, not just clicks.
Most contractors know their ad spend but have no idea which ads produced which jobs. Stoke Media is designed to help connect every dollar spent to a real lead, a real call, and a real booked job inside your ServicePulse dashboard. Managed ad campaigns are scoped Stoke Media services. Ad results vary by market, budget, competition, offer, landing page quality, response time, and sales follow-up.
- Google Search ads that target homeowners actively looking for your services
- Google Local Service Ads management for the Google Guaranteed badge
- Facebook and Instagram campaigns targeting homeowners in your service area
- Campaign-specific landing pages built to improve lead conversion
- Monitoring cadence depends on scope and campaign complexity
- Best practice is for client to own ad accounts. Your campaigns stay with you.
- Lead source tracking where configured, connecting leads to the ad, keyword, and campaign
Attribution Path
Ad Impression
Homeowner sees your ad
Click
Lands on your page
Lead
Fills out form or calls
Appointment
Booked in ServicePulse
Job Completed
Revenue recorded
Review Sent
Automated follow-up
Campaign-specific pages built to improve conversions.
Sending ad traffic to your homepage is like handing someone a phone book and asking them to find you. Landing pages are focused, single-purpose pages designed to convert a specific audience into a specific action. Available as a Platform Expansion.
Emergency Services
Click-to-call focused. Fast load. Designed to capture urgent leads.
Seasonal Campaigns
Tune-ups, inspections, winterization. Timed to match your busy seasons.
Replacement / Install
Longer-form pages for high-value jobs. Financing, FAQs, trust signals.
"Called at 8pm with a busted pipe. They had someone out within the hour."
Sample Customer
"Best HVAC company we have ever used. Professional from start to finish."
Sample Customer
"They fixed our foundation issue and kept us informed every step of the way."
Sample Customer
Example review display shown for demo purposes
Your reviews build themselves. You just do great work.
Review request workflows can trigger based on configuration after completed jobs. Stoke Media can support monitoring of Google, Yelp, and Facebook where access allows, helping you respond to reviews, positive or negative.
- Review request workflows can trigger based on configuration after completed jobs
- Google, Yelp, and Facebook reviews can be monitored where access allows
- Alerts when new reviews come in so nothing slips through the cracks
- Response management support when scoped
- Review widget for your website that displays your best ratings
Your past customers are your best leads. Stop letting them forget you.
Most trade businesses spend all their budget chasing new leads while their existing customer list sits untouched. Stoke Media helps you stay in front of people who already trust you, so they call you first next time. All SMS and email outreach requires proper consent and opt-in.
- Seasonal campaigns sent to approved customer segments based on consent
- Reactivation sequences for customers who have not called in 6 to 12 months
- Maintenance reminders that keep you top of mind year-round
- Drip sequences that nurture leads who did not book on the first contact
- All messages branded to match your website and business identity
Reactivation Timeline
See which campaigns help create opportunities where tracking supports it.
Attribution is what separates guessing from knowing. Stoke Media helps track the path from ad impression to booked job so you can see what is working and stop spending on what is not.
Source Tracking
Helps identify which ad, keyword, or channel each lead came from
Call Tracking
Dedicated numbers designed to tie inbound calls to campaigns
Job Attribution
Designed to connect booked appointments back to the lead source
Revenue Mapping
Helps show how much revenue each campaign contributed to
Your Dashboard
Marketing and business activity in one connected dashboard.
No more logging into five different tools. Your marketing metrics live inside the same ServicePulse dashboard where you manage leads, jobs, and revenue.
Calls This Month
Form Submissions
Ad Spend (MTD)
Cost Per Lead
Booked Jobs
Revenue Attributed
Review Score
SEO Rank Tracking
Website Visitors
Conversion Rate
Reactivation Responses
Site Speed Score
New vs Returning Leads
Sample dashboard metrics shown for illustration purposes
Start with the audit. Then fix what is leaking.
Site Vitals AI reviews key front-of-house signals across your online presence. It shows you where things may be falling short. Then Stoke Media helps you fix what matters most. Scores are directional and meant to highlight areas for improvement.
10
Check categories
25+
Website factors
2 min
To results
Free. No signup required. No credit card.
Trade-Specific
Your trade gets its own strategy. Not a recycled template.
A plumbing company and a roofing company have completely different customers, seasons, and buying cycles. Stoke Media builds strategy around your trade, not around a generic marketing playbook.
Plumbing
- Emergency drain clearing ads targeting "clogged drain [city]"
- Water heater replacement landing pages with seasonal pricing
- Reactivation campaigns for annual backflow testing customers
HVAC
- Pre-season tune-up campaigns before summer and winter peaks
- System replacement ads targeting homeowners with 15+ year units
- Maintenance agreement renewal sequences with automatic reminders
Roofing
- Storm damage campaigns prepared and activated based on scope and weather events
- Insurance claim landing pages with step-by-step process guides
- Annual inspection reactivation for past customers in hail-prone areas
Concrete
- Driveway and patio ads targeting homeowners in new subdivisions
- Commercial flatwork campaigns aimed at general contractors
- Spring season launch campaigns with project gallery showcases
Foundation Repair
- Symptom-based ads: "cracks in walls," "doors not closing," "uneven floors"
- Free inspection landing pages with before and after galleries
- Educational content campaigns that build trust before the sales call
Painting
- Interior and exterior campaign split with seasonal targeting
- Commercial repaint campaigns for property managers and HOAs
- Color consultation landing pages that drive estimate requests
The Comparison
Traditional agency versus Stoke Media.
This is not about agencies being bad at their job. It is about a different model. One where your marketing and your operations live in the same system.
Traditional Agency
Separate login from your operations platform
Marketing lives in one place, your jobs live in another
Reports delivered monthly as a PDF
Static snapshots that may be outdated by the time you read them
Limited connection between ad spend and booked jobs
You see clicks and impressions but not always revenue
Longer-term commitments are common
Multi-month contracts are standard in the agency model
Account ownership varies by provider
Portability of ad accounts and assets depends on your agreement
Same playbook for every industry
Your plumbing company may get the same strategy as a dentist office
Stoke Media (Inside ServicePulse AI)
Built into the same platform you run your business from
Marketing, leads, jobs, and revenue all in one dashboard
Real-time reporting you can check any time
Live data, not monthly PDFs
Attribution designed to connect ad clicks to booked jobs
Helps you see which campaigns are producing real work
Month-to-month terms available
Scope and terms defined before work begins
Ownership and access terms defined before launch
Best practice is for clients to own ad accounts, domains, and content
Strategy built for your specific trade
Plumbing gets plumbing strategy. Roofing gets roofing strategy.
Scope and Pricing
What is included versus what is scoped separately.
ServicePulse AI includes platform tools that can support tracking, review requests, visibility, and reporting by plan. Stoke Media implementation, managed campaigns, SEO work, website builds, content programs, and larger marketing services are scoped separately unless expressly included in a signed agreement.
Included Platform Tools
- Review request system access (Scale+)
- Basic review templates (Scale+)
- Lead source tracking fields
- Campaign tags inside CRM
- Site Vitals free audit
- Basic attribution fields
- Reporting widgets based on connected data
- Review automation workflows (Command Center+)
- Reactivation campaign engine (Command Center+)
- Email/SMS campaign engine (Command Center+)
- Monthly Site Vitals monitoring (Command Center+)
- Marketing visibility dashboard (Command Center+)
Scoped Stoke Media Services
- Website build (starter site)$3,500 - $6,500
- Website build (growth site)$7,500 - $12,500
- Website build (custom / multi-location)$15,000+
- Managed Google Ads$1,000 - $3,500/mo + ad spend
- Managed Meta Ads$750 - $2,500/mo + ad spend
- SEO content (basic)$750 - $1,500/mo
- SEO content (growth)$1,500 - $3,500/mo
- SEO content (competitive market)$3,500+/mo
- Campaign landing pages$750 - $2,500/page
- GBP optimization and management$500 - $1,500/mo
- Social media management$500 - $1,500/mo
- Advanced tracking / attribution setup$1,500 - $7,500 one-time
- Video productionCustom quote
- Direct mail coordinationCustom quote
All scoped services are approved before work begins. Scope, pricing, ownership, access, timelines, and deliverables are defined in writing. Results vary by trade, market, budget, competition, and execution. No rankings, leads, revenue, or ad performance are guaranteed.
How It Works in Practice
Real workflows. Real trades. Designed for real results.
Here is what the system looks like in action for three different trade scenarios. Each step can be tracked where configured.
Plumbing Ad to Booked Job
- 1Homeowner searches "emergency plumber near me" on Google
- 2Your Google Search ad appears at the top of results
- 3They click to a dedicated landing page for emergency plumbing
- 4They fill out the form or tap click-to-call
- 5Lead appears in your ServicePulse dashboard when tracking and integrations are configured
- 6Configured workflow can send a confirmation text or route the lead for review
- 7Operations workflow can support dispatch, job tracking, and invoicing where enabled
- 8Review request workflow can trigger after completed service
- 9Dashboard can show the path from ad spend to lead, appointment, and revenue where tracking is configured
Roofing Storm Campaign
- 1Severe weather hits your service area
- 2Storm damage campaign can be prepared and activated based on approved scope, creative, access, and budget
- 3Facebook and Google ads target affected zip codes
- 4Landing page explains your inspection and insurance claim process
- 5Leads flow into ServicePulse tagged as "storm damage" where configured
- 6Configured follow-up workflows can send texts to schedule inspections
- 7Inspections are booked, estimates are delivered on-site
- 8Review requests can go out after completed repairs where enabled
- 9Campaign performance can be tracked: spend, leads, inspections, jobs where connected
HVAC Replacement Pipeline
- 1Homeowner with a 15-year-old system sees your Facebook ad
- 2Ad highlights financing options and energy savings
- 3They land on a replacement-specific page with a savings calculator
- 4They request a free estimate through the form
- 5Lead enters ServicePulse with "system replacement" tag where configured
- 6Configured workflow can send appointment confirmation and pre-visit details
- 7Sales tech visits, presents options, closes the deal
- 8Post-install review request and maintenance agreement offer can be sent where enabled
- 9Attribution visibility can show which ad creative influenced the opportunity where tracking supports it
These are example workflows. Actual results vary based on your market, trade, competition, and budget.
Questions
Frequently asked questions.
ServicePulse AI is an early-stage platform.
We are building in the open with founding clients who want a seat at the table. Not every feature is live yet. Roadmap items are clearly marked. What you see on this page reflects current and near-term scope.
If you want to help shape what becomes the standard for trade business marketing technology, we would like to talk to you.
Get Started
Your marketing should connect to your revenue. Not just your vanity metrics.
Stoke Media builds, manages, and optimizes the marketing that drives real opportunities for trade businesses. Talk to us about what you need.
Clear scope before launch. Scoped services defined in writing. Ownership and access terms defined before work begins. No results guaranteed.